Bespoke furniture upcycle business implements brand shift

Bespoke upcycled furniture and homewares business Condover Furniture has announced that it has closed its shop in Condover and has integrated the business into its sister brand, Rock the Home.

Founder and owner, Vanessa Dee, said that it has moved out of the physical shop and relocated to office space above Condover Village Hall and is now selling 100% online.

Commenting on the restructure, Vanessa said: “Online is now where it’s at with online sales for Condover Furniture Homewares & Gifts now exceeding shop sales. Website photos, videos, great customer service and reviews have allowed shoppers to make this shift.

“I have had many reviews from customers who have shopped this way and people are buying furniture from those reviews and from conversations via phone and FaceTime or sending videos via phone. It’s an amazing shift.

“In addition, the Condover Furniture brand will be moving under the Rock the Home brand, a more encompassing name. I’m keeping the Condover Furniture name but it will now be promoted on the Rock the Home Instagram page and website. Both websites are currently operational as I slowly move product from one to the other.”

Rock the Home also trades through retail outlets including Amazon, Vinterior and Etsy.

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