Bensons for Beds re-opens eve Sleep’s UK website

Beds retailer Bensons for Beds has announced the re-opening of following its acquisition of eve Sleep’s brand and intellectual property.

eve Sleep is being retained by Bensons as a standalone brand and the website features six mattress ranges – the premium, original and lighter available as hybrid or full foam sleep solutions. These ranges accounted for the vast majority of all eve Sleep sales prior to its administration.

Customers at can also still take advantage of eve Sleep’s one year at home trial.  

“We know from the feedback we’ve had from customers, they can’t wait for our eve Sleep website to re-open,” said Bensons for Beds chief executive officer Nick Collard.

“And that customer demand has reinforced our view that acquiring the eve Sleep brand will widen our appeal as we continue to build our growing portfolio of high quality in-house brands that offers a sleep solution for every need.

“I’d like to thank the Bensons project team for their hard work in relaunching the website so swiftly.”

The acquisition of the eve Sleep brand has been backed by Bensons’ owner Alteri Investors as it supports its growth strategy and transformation plans.

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