Bed retailer Bensons for Beds is moving into a new store in Worcester, in the latest opening of one of its new concept stores designed to offer customers in the area the widest range possible.

The new store is situated at Unit B2 on Elgar Retail Park and will open on Friday 26 August with more than 4,300sqft of trading space on the ground floor and 2,100sqft on the mezzanine, while also employing five staff.

Bensons does not have far to move as the new store replaces the existing store on the nearby Blackpole Retail Park which it had previously shared with Harveys until 2020 when it became a standalone company.

To mark the occasion, Bensons will be rolling out its iconic purple carpet to welcome visitors who will be offered an additional 10% off items bought over the opening weekend.

One of Bensons’ new store formats, it has been designed to showcase the wide range of beds and mattresses on offer from top brands including Slumberland, iGel, Tempur and Sealy, so that customers can choose the right bed for them to help them get a good night’s sleep.

It is also one of the first Bensons stores to open with a new fascia and internal signage since the business underwent a rebranding in the spring.

The new Worcester store will also offer Bensons’ new way to choose a full sleep solution that recognises that everyone’s sleep needs are unique through its personalised ‘your bed, your way’ service and Bensons’ in-store experts to help customers to choose the mattress that matches their sleep needs.

Bensons’ chief customer officer, Frankie Haynes, said: “Worcester is a great location for us and we’re looking forward to opening our new store where we can show the best of what Bensons for Beds has to offer to people in the city and the surrounding region.

“Customers really like our new concept stores where they can see our full ranges and get all the help they need to make the right choice of bed and mattress so they can get the best night’s sleep possible.”

The store is run by manager Richard Austin who has been with the company for nine years at the Worcester store.

The refit is the latest investment by Bensons under its transformation plan and follows the opening of 20 stores since December.