Bensons broadens it ranges with new Hypnos partnership

Bed retailer Bensons for Beds has revealed its first collection of luxury mattresses from British bedmaker, Hypnos, to broaden its ranges and choice for customers.

The nationwide bed retailer has teamed up with Hypnos as part of its focus on its Made-in-Britain heritage and commitment to sustainability.

For the first time, Bensons will be offering customers a range of Hypnos mattresses at over 40 of its stores around Britain (see store list below) that will see Bensons move into the premium luxury category.

The first-ever Hypnos range at Bensons, the exclusive Luxurious Earth collection, includes five mattresses, each with three comfort options.

Endorsed by the Eden Project, Hypnos’ sustainability partner, the Luxurious Earth collection features mattresses made with people and the planet in mind, using responsibly-sourced sustainable and low-carbon footprint materials.

The Hypnos mattresses will be displayed on a range of exclusive Staples & Co bases and headboards that come in palette of colours and options to help customers personalise their bedroom and benefit from Bensons’ “your bed, your way” service.

Bensons for Beds’ Lara Purcell, director of marketing and innovation, said: “This is a great example of two businesses committed to craft heritage and innovation coming together to offer customers even more choice.

“With its commitment to quality and its leadership in sustainability, we’re very proud to partner with Hypnos as we move into the premium luxury category to offer our customers even more in our stores.”

David Baldry, Group Managing Director at Hypnos, commented: “We are delighted to be partnering with Bensons for Beds to launch the Luxurious Earth collection to further inspire everyone to sleep sustainably.

“Our goal is to make a positive impact on the environment and society, whilst enabling as many people as possible to sleep sustainably in a Hypnos bed, and our Luxurious Earth collection has been designed with this in mind. We look forward to working with Benson for Beds to help more consumers enjoy comfort with integrity when it comes to choosing their new mattress.”

Bensons stores to feature new Hypnos range