Belgian furniture maker to unveil new retail concept at Furniture China

Belgian furniture manufacturer MODULAX has revealed it will be showcasing a new collection and instore retail concept at the upcoming Furniture China 2023 event.

Taking place from 11th to 15th of September 2023 at the Shanghai New International Expo Center and the Shanghai World Exhibition & Convention Center, MODULAX, by Medalounger, will be presenting its first complete home furniture collection.

“For the first time, attendees will have the opportunity to delve into our diverse range of home furniture collections at Hall E1, Stand No D22,” says Bram Vandendriessche, CEO of MODULAX China Operations.

“Our offerings range from the Dining Room Collection, featuring dining tables, chairs, and practical dining room cabinets, to our Living Room Collection, boasting sofas, leisure chairs, and chic coffee tables and TV stands.

“And that’s just the beginning. We’re equally proud of our Bedroom Collection, complete with beds, nightstands, and benches. We will also be showcasing our iconic recliners, the signature pieces that have made MODULAX a beloved name in many households.”

Furthermore, MODULAX will be unveiling its innovative Shop-in-Shop store concepts at the expo. “This fresh and exciting approach to experiencing MODULAX is something we can’t wait to share with you,” continues Bram. “We will showcase our new home furniture retail store concepts that are a must see!”

MODULAX, which has been established since 1957, is looking forward to the event, as Bram added: “I would like to invite everyone to visit us at this exhibition. It’s an incredible opportunity for us to share our skills for creating spaces that people call home. We’re genuinely excited about this next chapter for MODULAX and we eagerly anticipate welcoming you into the MODULAX family.”

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