Furnishings manufacturer, The Belfield Group, which includes the brands of Westbridge, Tetrad, Belfield Home & Leisure and Clinchplain, have announced a new customer-focussed strategy which puts the customer experience, product innovation and operational excellence at the heart of their business.

As part of the strategy, the group has made a number of structural and functional changes to support their next phase of growth and fulfil their promise to design and consistently deliver premium quality upholstery and soft furnishings to their extensive client base. 

Announcing the changes, Rachael Nevins, CEO of The Belfield Group, said: “I’m delighted to have this new executive team around me with such strength and depth in their fields. Not only do they bring extensive knowledge and ability but also the energy and enthusiasm to work jointly in partnership with our clients to deliver fabulous designs and high-quality product to their customer base.”  

Of the changes, most recently, Allan Rowan joined the group as Chief Commercial Officer in July. Allan has assumed responsibility for all Sales & Marketing activity across the group, working closely with both clients and the internal teams to create an improved customer experience whilst delivering growth closely aligned to their clients’ own strategic objectives. 

Tom Prestwich, who joined the Group as Chief Operating Officer in April this year, has assumed responsibility for all operational sites to spearhead plans for operational excellence, including a continuous improvement culture towards 100% service delivery and quality.

Paul Myerscough, who was previously Managing Director of Westbridge, has taken on the new role of Group Technical Product Director, leading product development and innovation plans across all business units and working closely with both customers’ and internal teams to deliver innovative solutions to match customers’ requirements.  

Steve Olds remains as Group Creative Director, continuing to deliver market-leading creativity and design to the group’s customers. As one of the pre-eminent designers within the upholstery industry, Steve remains front and centre of Belfield’s unique design offering and will be focused on creating a design centre of excellence within the group. 

Rachael comments: “These changes place our customers at the forefront, ensuring we continue to deliver fabulous designs and great products, along with delivering exceptional levels of service.”