Mattress textiles specialist BekaertDeslee has signed an exclusive partnership with HeiQ Allergen* Tech, a revolutionary new technology that helps reducing exposure to inanimate allergens. This exclusive technology will be commercialised as Purotex+ powered by HeiQ Allergen* Tech.
Under this agreement, BekaertDeslee will have exclusive worldwide rights to apply HeiQ Allergen* Tech to mattress ticking, which is used to cover mattresses. HeiQ Allergen* Tech, launched in October 2022, is a 100% biobased and naturally derived technology that reduces exposure to inanimate allergens such as house dust mite matter, and pet allergens with the help of active probiotics.
It has been granted the Allergy UK Seal of Approval by The British Allergy Foundation following review and assessment of the technology. Additionally, testing by the independent, accredited lab, BMA Labor in Germany, has shown that Allergen* Tech is highly effective at reducing exposure to inanimate allergens, such as house dust mite matter and pet allergens, with a reduction of 83.6% for cat allergens, 76.5% for dog allergens, and 96.6% for house dust mite matter allergens.
BekaertDeslee believes that Purotex+ powered by HeiQ Allergen* Tech is a game-changing solution for those who suffer from allergies, and we are confident that it will make a significant impact on the lives of many. We encourage you to try Purotex+ powered by HeiQ Allergen* Tech and experience the difference for yourself.
Frédéric Beucher, CEO of BekaertDeslee said: “Being the world’s leading specialist in the development and manufacturing of mattress textiles gives BekaertDeslee a special responsibility when it comes to providing the market with innovative solutions that address real-world problems. This new technology will contribute to our efforts in introducing sustainable products that provide better conditions for a good night’s sleep.”
Carlo Centonze, HeiQ Group Co-Founder and CEO, added: “Hygiene remains a core function for HeiQ and this latest product helps to solidify our position as a leading provider of nature-based hygiene solutions. We are delighted to secure this contract with a world-class partner just weeks after launching HeiQ Allergen* Tech, once again demonstrating our ability to develop and rapidly commercialise new technology for which there is strong global demand.
“Mattresses represent just one of many fields in the multi-billion home textiles market where HeiQ Allergen Tech can be applied, and we are building our pipeline of opportunities in areas such as carpet, furniture, and bed linens. This partnership with BekaertDeslee enables us to improve the lives of people significantly, which is central to our purpose.”
HeiQ Allergen* Tech will power a new and improved generation of Purotex, a BekaertDeslee product through its exclusive application to mattress ticking aiming to provide end-users with a good night’s sleep.
*Inanimate allergens such as house dust mite matter & pet allergens.