Bed and mattress manufacturer Silentnight has appointed Citypress as its new media agency and will advise the business across two strands.

Citypress will create an integrated, multi-channel campaign that raises awareness of the importance of sleep to wellbeing and consumer health. Alongside this, Citypress’ corporate specialists will help to build a compelling narrative showcasing Silentnight’s corporate strength, ESG strategy and employer brand credentials.

Silentnight’s head office is based in Barnoldswick, Lancashire, where it manufactured 575,000 mattresses last year. It also has an office in Manchester.

Lucy Atherton, Sleep Marketing manager at Silentnight, said: “We’ve been really impressed with the deep level of insight that shaped Citypress’ plans to enhance our brand. It’s clear they understand our business, our sector and what we want to achieve.  The team has a fantastic track record delivering engaging and impactful campaigns and what set them apart was the creative ideas they brought to the table. We’re looking forward to deploying those ideas to educate consumers and push sleep higher up the national agenda.”

Chris Hopper, Director at Citypress, said: “Silentnight is a brand synonymous with sleep, so no brand has as much authority to help consumers understand the importance of sleep-health as a cornerstone of personal wellbeing. Putting our plans into action will consolidate Silentnight’s position in the market, helping to set the agenda on sleep, while demonstrating the strength of the corporate brand to investors, employees and stakeholders alike.”