Algram Modern Living opens store following £400k investment

Northern Ireland’s leading destination for contemporary European furniture Algram Modern Living has announced the opening of its store following a major refurbishment, designed to reinforce its reputation as a showcase for excellence in interiors.

Algram Modern Living has transformed its purpose-built premises at Bridgewater House in the heart of Ballymena, County Antrim, completed a three phase £400,000 investment in fitout and presentation, creating a unique and high end showroom unlike anything on the island.

Launching the showroom, Company Director Darius Graham said: “Customers look to us to present them with fresh concepts in furniture by introducing them to bold new brands and by showcasing key pieces which blend enduring style with the highest quality. That ethos demands an ambitious and appropriate setting which is exactly what this latest investment delivers. The refurbished showroom provides the perfect backdrop for a curation of fabulous furniture which is totally unrivalled in this region.

“Since it was established in 1958 Algram has been at the bustling heart of Ballymena and, throughout Northern Ireland, our business has long been a byword for quality products and outstanding service. As we became increasingly recognised for our specialism in sophisticated high end contemporary design not readily available elsewhere, that reputation grew across this island of Ireland. Today we are resolutely focussed on modern design, but the original heritage values which were the foundation of our success continue to be reflected in how we operate and, indeed, in the suppliers with whom we partner.”

Amongst those internationally acclaimed partners are many of the big-hitters in contemporary furniture design, notably Bonaldo, Cattelan, Koinor, Ligne Roset, Incanto and ROM, with others set to follow.

At Algram Modern Living 20,000 square feet of showroom space provides the perfect opportunity to display a vast range of furniture to advantage, encouraging customers to admire at leisure.

“The internet has its place in this sector as in any other but, at the upper end of the market, customers still want to connect with the furniture; to see and touch it for themselves. They choose to take time over their purchases because these are investment pieces which will grace their homes for many years to come; which is why we have created an engaging environment in which to explore emerging trends, browse and buy, with expert service on hand to support their choices,” the business said.

“The reimagining of the Algram Modern Living concept has raised the bar in terms of presentation and design to a level never before seen in Northern Ireland. The move equips us to serve our customers for years to come and reinforces our determination to be the go-to all-island destination for those who want the very best of contemporary European design for their homes.”

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