Adjustable beds manufacturer relaunches luxury brand

Furmanac, a major manufacturer of adjustable beds and motion bed frames in the UK, has revealed the re-launch of their luxury Hestia brand.

With over 50 years’ experience of producing premium hand-made adjustable beds, Furmanac has held a consistent presence in the bed industry. Based in the West Midlands with around 200 employees, Furmanac prides itself on delivering superior quality, innovative design, such as their Motion Intelligent beds to relieve minor aches and pains, and constant development in its operations.

“Our beds are available in hundreds of premium fabric options paired with mattresses filled with rare fibres and thousands of pocket springs to suit every customer,” the company said. “It was just a matter of time before we branched out into luxury upholstered divans and headboards in 2009, which saw the launch of our HESTIA brand. We started our journey with luxury upholstered bed frames to provide people with stylish lifestyle furniture and the best possible sleep.”

Fast forward to today, and coupled with an immense amount of hard work and hundreds of hours spent creating one of its best adjustable and upholstered beds on the market, Furmanac will be re-launching the HESTIA brand as HESTIA Living by the end of 2022.

Hestia Living comes to life as a unity between lifestyle products offered by Furmanac,” the company continued, adding: “Hestia Living will be inclusive of our range of existing occasional furniture and sofa beds currently branded as MiSofa. The goal is to simplify our range and make it much easier for customers to navigate through our range of high-end products, made all in-house, at our Kingswinford factory.”

Leading into 2023, there will be some very exciting changes to Furmanac’s ranges and with even more new products coming out under Hestia Living. “We aim to establish a very strong presence in the upholstered furniture market. MiBed range of Motion Intelligent adjustable beds will also be experiencing slight changes with customer needs in mind, so watch this space!”

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