Bathroom retailer Victorian Plumbing Group plc has announced the return of the MFI furnishings brand.

Detailed in its latest trading update, which saw group sales grow 6% to £152.7m and adjusted pre-tax profit increase 3% to £11.8m for the six months ended 31 March 2025, Victorian Plumbing said it plans to “re-invent” the MFI brand, launching into the UK homewares market in H1 FY26.

The group acquired the MFI brand and three letter domain name as part of the recent Victoria Plum acquisition.

MFI, which was once one of the largest suppliers of kitchens and bedroom furniture in the country, collapsed into administration in 2008.

The group said the product range “fits with Victorian Plumbing’s existing customer base” and it will utilise the platform provided by its proprietary software, e-commerce knowledge and supply chain logistics, which has enabled the growth of its bathroom business.

Victorian Plumbing plans to invest around £m in people and property costs in FY25 as part of launch, with no corresponding FY25 revenue.

Mark Radcliffe, Founder and Chief Executive Officer of Victorian Plumbing, said: “I am very excited about the upcoming re-invention of MFI, allowing us to tap in to more of the £20bn UK Homewares market.

“Our dedicated and ambitious team, decades of e-commerce knowledge and best-in-class proprietary software, together with the recognisable MFI brand, will help to deliver our strategic ambition over the medium-term.”