West Midlands-based family run furniture manufacturer Sofa Connections details exciting new launches at the upcoming Manchester Furniture Show.
It’s been a busy year so far for husband-and-wife team, Matt and Sarah Oakley, as Sofa Connections continues to grow its presence and products. Coming off the back of a very successful January Furniture Show, where the business unveiled a number of new products as well as its refreshed rebrand – all receiving positive feedback from customers – Sofa Connections is ready to showcase more new developments.
“Our stand out models were the usual contenders Blakedown and Belfry, classic staples for any family home, as well as our Sherwood, which caught the eye of some very key buyers with its quilted arms and supportive head bolsters,” revealed Sarah, reflecting on JFS. “As we move onto the Manchester Furniture Show (MFS), we’re excited to display these favourites once more, with the addition of Churchill and our other newer models Oxley, Drayton and Hagley.
“On our stand (F24), you will also discover our brand-new model, the Kingston, a splay arm sofa. We’re really excited to present this to the industry and look forward to what feedback it musters up. We know our customers are going to love it.”
Furthermore, Sofa Connections will display a new core fabric range, as Sarah continues: “This will make our fabric range, Core, Standard and Deluxe. The Core range is the same excellent quality fabric but with a commitment from us where we are able to buy in bulk to bring our customers a lower price point.”
The Core fabric range features a waterfall of 27 new fabrics and colours, which is officially being launched during MFS. During the show, Sarah and Matt will be on hand to talk through the ranges and new developments, while the business is also working with the British Furniture Association (BFA) to provide them with a “lovely sofa for their show stand” during the event.
Turning the attention away from Manchester to Netherton, Sofa Connections has also revealed its relocation to a larger factory. Situated just 10 minutes down the road from its former Brierley Hill base, the move is part of the business’ journey as it continues to raise awareness and reinforce its long-serving heritage in the industry, which spans over 35 years.
“The new factory move is an exciting time for us at Sofa Connections,” Sarah said. “We are moving to make space for growth and development.”
