Award-winning US bedding brand Purecare details the data behind sleep and wellness as it continuous its momentum in the UK market.
Following another a successful outing at the INDX Beds Show back in April, Purecare used the opportunity to showcase its products, while also continuing the conversation behind its data-driven approach – all focussed around wellness.
“We had another great show,” says Paul Lake, Purecare UK and Europe. “It was encouraging to see how retailers are coming on board with our wellness message and how this is having a great impact, resonating with their customers.”
During the show, in which the brand is the only official mattress protector supplier to the AIS Buying Group in the Beds Category, Purecare displayed its award-winning mattress protectors, cooling pillows and its bamboo silk sheets, with the latter becoming extremely popular since its introduction. “Retailers have been impressed with our new Bamboo Silk sheet range, as well as our award-winning mattress protectors and cooling pillows,” Paul says.
“The Bamboo Silk sheet range has been designed with a “perfect blend” of softness, durability, and breathability, with these sheets offering a luxurious sleep experience while supporting overall wellness. Made from eco-friendly bamboo, the range is as soft as silk, naturally hypoallergenic, moisture-wicking, and temperature-regulating, ensuring a cool and comfortable night’s rest.
“Our OmniGuard Advance Mattress Protector, recognised with the prestigious Good Housekeeping Award, offers superior protection and breathable design, while the Advanced Cooling Pillow Collection – Nano, Groove and Wave – offers retailers a variety of options tailored to different sleep styles, from thermoregulating fabric to providing adaptive support and zoned airflow technology, all designed to enhance sleep experience. We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.”
From one show to another, Purecare also presented during the Spring Furniture & Bed Show, where the brand is an approved supplier to the Minerva Buying Group. Safe to say, it was another successful exhibition, one that continued its momentum to advocate the cooling and wellness properties Purecare products possess, especially has the weather begins to heat up. What’s more, there’s proof within the process too, as Paul explains: “Our products are created to provide the optimal wellness benefits, all designed to take care of you. Our designs and development are data-driven too, and we’re seeing a big shift towards wellness and sleep health, which aligns perfectly with our offering.”
Purecare is not wrong. According to one of YouGov’s most recent surveys, it polled adults in Great Britain on whether they are getting the ideal amount of sleep they’d like and the steps they’re taking to improve their sleep quality. Data from the survey revealed that three-fifths of Britons would ideally like to get eight hours or more of sleep a night (77%). However, only about a quarter of Britons say they get more than eight hours of sleep at night (25%), which creates a gap between the amount of sleep Britons hope to get and actually get.
Further supporting this metric is separate data from the Mental Health UK association, where it found that almost one in five people in the UK aren’t getting enough sleep. Results showed that 25% of adults in the UK cite money worries as negatively impacting their sleep, while 37% cite work as reducing the amount of control they feel they have over their sleep. Even further still, and according to the latest Shopify Health and Wellness Trends 2025 report, consumers are actively looking to prioritise high-quality sleep, to invest in innovative products and implement lifestyle changes.
In fact, the UK wellness market has seen significant growth since the Covid pandemic. In 2022, the wellness industry reached 131% of its pre-pandemic (2019) market value, ranking first globally, according to data from the Global Wellness Institute (GWI). The UK was also one of the two fastest-growing wellness markets since 2020, growing 19.4% annually, just behind Mexico at 25.2%.
The UK wellness market also hit a record valuation of $170.5 billion (£138.7bn) in the pre-pandemic year of 2019, which has grown to $224 billion (£182bn) in 2022, with the British public said to be “very sophisticated wellness consumers”, according to GWI research. Furthermore, various data sources suggest a growing demand in bedding and pillows. According to the UK Bedding Market Trends Report 2024 by AndFacts, it highlights that the UK bedding market is expected to grow by 8.20% this year, with 45% of consumers preferring sustainable bedding options and a 30x increase in demand for hypoallergenic bedding. Other research from Statista outlines that the UK bedding market is projected to reach revenues of over $1.38 billion (£1.07bn) with an estimated annual growth rate of 1.54%.
Even pillows are proving to be a powerhouse with expected sales to reach $1.4 billion (£1.09bn) by 2030, according to the UK Pillows Market Size & Outlook report by Horizon. It states that the UK market is expected to grow at a rate of 5.1% from 2023 to 2030. Reverting back to the YouGov data, it supports the growth forecast and highlighted actions on how some consumers are improving their sleep. The top result is to upgrade their bedding for more comfort (40%), alongside going to bed at the same time every night (also 40%) to improve their sleep quality.
“The data we are seeing allows Purecare to bridge these demands,” says Paul. “We want to be the number one sleep wellness brand in the UK, just like we are in the US, and we are certainly on our way in doing so. As I say, we’re here to help consumers sleep better and improve their overall wellness with the products we provide.
“For retailers looking to enhance their product offerings with our award-winning sleep essentials, please contact sales@purecarehome.co.uk for more information. We look forward to changing the wellness space, one sleep at a time.”
