Under new ownership and with a long-term UK licence in place, the Mammoth brand launched back into the UK market in 2025. Bodyease Director, Shakeel Baig, and Blue Dragon Assets Managing Director, Sarah Harris, explain why the future is bright for a brand that has never been more relevant and how solid foundations are paving the way for success.
Having secured the UK licence for Mammoth mattresses and pillows in late 2024, Bodyease set about using the business’s 30 years of industry expertise to ensure that Mammoth’s market-leading Comfort and Performance collections would once again be available to retailers around the UK, providing consumers with a genuinely healthy choice backed by scientific testing and research.
Bodyease Director, Shakeel Baig, says: “When the opportunity to acquire the UK licence for Mammoth’s mattresses and pillows came about late last year, we moved decisively to expand our portfolio. We already held the UK licence for the brand in the mobility category and knew how highly regarded Mammoth was as a leading retail name in health and wellbeing.
“In our first months of trading we’ve used our expertise in manufacturing and logistics to ensure we are well positioned to produce the highest quality products. We’ve also placed real emphasis on elevating standards for customer service – an area we know is crucially important in the market today. This includes the development of our state-of-the-art portal, which enables automated ordering, rapid delivery and attentive aftercare.
“I see huge potential in Mammoth and we’re committed at Bodyease to making it the household name it deserves to be.”
Sarah Harris joined Blue Dragon Assets (the global rights holders for the Mammoth brand) as Managing Director in December 2025. A highly respected figure in the furniture industry with more than 25 years’ experience in roles at Hilding Anders, Steinhoff International and Bensons for Beds, Sarah has a clear remit to drive the sustainable growth of the Mammoth brand in UK and international markets.
Sarah said: “As trusted partners with Bodyease we’re excited to once again show to the trade that Mammoth offers something unique and compelling in the furniture market. No other brand shares Mammoth’s heritage in healthcare and clinical credentials. We also recently announced that we have renewed our exclusive partnership with the Chartered Society of Physiotherapy, which reflects the close relationship between Mammoth and health professionals around the country.”
Shakeel adds: “In recent weeks we’ve appointed a number of new agents to enhance our coverage around the UK and our show van will be out and about providing retailers with an opportunity to see for themselves what Mammoth can bring to their shop floors.”
Interested in stocking Mammoth’s Comfort and Performance collections? Email mammoth@bodyease.co.uk for more information
