Bed and wellness brand PureLay details the key benefits behind its products and why they lead to better well-being.
“Better sleep leads to better well-being”. It’s this simple philosophy that PureLay adheres to when developing products. “With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning,” says Paul Lake, Purecare & PureLay UK and Europe.
It’s this simple philosophy that has resonated so quickly with the UK following a series of successful shows that have continued to raise the profile of the brand. Creating eye-catching products is one thing, but what lays beneath the surface is tailored to provide an optimal sleeping experience.
“PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence,” continues Paul. “Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response so far has been brilliant. Retailers are excited about the wellness-driven approach we’re bringing to the market.”
The new PureLay Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperature-regulating sleep experience.
PureLay’s products are designed specifically for those who prefer a firmer sleep surface, with the collection said to be the “ultimate back-care solution for wellness-conscious sleepers”. Furthermore, as hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system—ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
Moreover, PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“Our new new range is engineered for those who prioritise back care and firm support without compromising on comfort,” Paul added. “With fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times. As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay is an exciting new option in the mattress market.”
This is evident following the early success and momentum the brand has achieved since launching during the January Furniture Show at the beginning of the year. Since then, PureLay has exhibited at three other key UK events, including the INDX Beds show, The Spring Bed and Furniture Show, and more recently the Manchester Furniture Show.
“We had a fantastic response during all four shows so far this year,” says Paul. “They have been ideal platforms to introduce and now build the brand. We’re now working hard on maintaining our momentum and growing the brand further.”
To find out more, contact sales@purelay.co.uk.
