From September 21 to 25, 2025 the M.O.W. at Messezentrum Bad Salzuflen will once again offer clear guidance for the trade – for all living areas, price levels and sales channels. What is new is that now it also provides impulses for living outdoors: “Outdoor Living” is an independent product category with high future potential at the M.O.W.

This year more than 20 exhibitors present furniture, accessories and concepts for the second living room. At the M.O.W. 2025 the new field “Outdoor” will be celebrating a premiere – with over 20 exhibitors who show furniture, accessories and concepts for outdoor living.

Participating exhibitors include MB, Stern, Jan Kurtz, Hartman, Unico, Brafab, Tradepoint, Lalee, IMC, Domo, Primavera, Direct4home, DC Living, De Eekhoorn, Furniture & Wood, IGAP, Sits, Venture Design, House Nordic, Backyard Lifestyle, and SCHÖNER WOHNEN-Kollektion.

Bernd Schäfermeier, managing director of the M.O.W., commented: “Outdoor living is no longer a seasonal trend – but it is the expression of a new awareness of life. The balcony and terrace are the second living room. With our expansion we are responding to this development and offer this sector a strong platform to position with well thought out ranges.”

In total, M.O.W. will display around 500 exhibitors from over 40 countries, presenting products from multiple categories, while a new advantage this year, between hall 11 and 12, the forum “M.O.W. Input – The Service Providers of This Sector” offers additional exhibitors regarding logistics, software, services, and tools.

Bernd added: “We remain true to our principle: the M.O.W. is and will continue be a working fair – focussed on products, offers, business, and meetings. Our two most important partners – exhibitors and visitors – will overcome challenging months. Now our goal is to look forward together with courage and optimism. The M.O.W. is a tool for this sector – let us use it for a positive development. The fair is here – we are looking forward to it!”