A special one-to-one with the organisers of the Manchester Furniture Show, we presented questions from the trade. Zoë Bonser, Portfolio Director, The Furniture Shows, Retail Division at Clarion Events, shares all the answers.
Will there definitely be carpet this year?
Yes – there will be carpet throughout the main halls at MFS 2025, as there was in 2024. We know this is an important detail for many exhibitors and visitors alike, and we’re committed to delivering a show environment that looks professional, feels welcoming, and enhances the overall experience.
What security measures are in place – and why?
Providing a safe and secure environment for our visitors, exhibitors, partners, and suppliers in which to do business in, is of the utmost importance. We work closely with the venue to ensure a secure and welcoming environment for all attendees that also meets the necessary compliance requirements. Our security team is highly experienced and briefed to be alert, approachable, and professional, with a clear understanding of how to balance safety and security measures with a positive visitor experience.
There are many bed manufacturers based near Manchester – why don’t we see more of them at the show?
That’s a great question – and something we’re actively working on. We’ve had productive conversations with several regional manufacturers and are encouraging more to exhibit in future editions. Our curated approach means we balance categories each year, but beds remain a priority, especially with Q4 trading in mind. If you’re a bed manufacturer thinking about exhibiting, get in touch! If you are a retailer who wants to see more of a particular product type, tell us – your feedback helps shape the show.
Exhibitors go to great lengths (and costs) to build stands. Why not open the show to the public afterward to capitalise further?
At its heart, MFS is a trade-only show — designed for efficient B2B buying, networking, and product launches. The short format is intentional to create urgency and impact. Opening to the public would change the dynamic and would also mean exhibitors would have to provide multiple pricing options and be able to service consumers, many of which do not currently.
Will the show return to a 3-day format?
Not at this time. The two-day format has been positively received for its focus, efficiency, and lower cost implications for exhibitors. It delivers high impact without overstretching resources. Feedback from buyers and visitors is that they are time-poor, and that the 2-day format works better in their schedule.
How is the Manchester Furniture Show encouraging sustainability, both in product and operations?
Sustainability is woven into the planning of MFS. Operationally, we work with the venue and contractors to reduce waste, encourage reuse, and lower emissions — from stand build materials to digital show guides. On the product side, we support brands who are championing sustainable sourcing, packaging, and materials — and our exhibitor listings now include filters for buyers to identify these partners more easily.
Are you seeing more exhibitors embracing circular economy principles or net zero targets?
Yes, absolutely. A growing number of our exhibitors are designing with recyclability, longevity, and ethical production in mind. We’re seeing increased interest in modularity, sustainable woods, and low-impact materials.
What makes MFS unique among UK furniture trade events?
MFS is all about social, summer, sourcing — and it lives up to that strapline. Its mid-year timing is ideal for reforecasting and topping up stock ahead of Q4. It’s relaxed but business-focused, combining efficiency with a great social energy. With its city-centre location, vibrant networking events, and a tight two-day format, MFS is uniquely positioned to deliver maximum value in minimum time.
Will MFS have any stand awards or formal recognition this year?
This year, we’re keeping the atmosphere relaxed and commercially focused — but that doesn’t mean creativity won’t be celebrated! While we’re not running formal stand awards at MFS 2025, we always highlight exceptional displays and design innovations through our content and media channels.
If MFS had a theme song, what would it be?
Tough choice! But we’d say “Walking on Sunshine” by Katrina and the Waves. It captures the upbeat, energetic vibe of the show — a mid-year moment full of optimism, colour, and connection.
With changing buyer behaviours and digital alternatives, how is MFS staying relevant?
Relevance is all about timing, curation, and community. MFS offers a critical touchpoint just as buyers are shaping their Q3/Q4 strategies. Our format respects time-poor buyers, and we make it easy to connect, compare, and commit — all in one place. The mix of new and returning exhibitors, plus added networking opportunities like our Women in Furniture Brunch and the MFS Show Party, keeps the show dynamic and people-driven.
What is the ongoing value of in-person connections at a trade show like this?
There’s no substitute for face-to-face. Seeing, touching, and comparing products side-by-side helps retailers make smarter decisions. Just as importantly, it builds trust — with suppliers, new contacts, and the industry as a whole. In-person meetings often lead to better deals, clearer communication, and stronger partnerships.
How has the show evolved this year to cater for visitors?
We’ve introduced new exhibitors, exclusive launches, and better filtering tools online to help buyers identify brands that align with their values — such as UK-made, sustainable, or design-led. This year also sees the debut of major new players like Meta Sofa, who are taking the largest stand space at the show. Add to that the return of our Spritz Bar, social events, and convenient city-centre venue, and it’s shaping up to be our most impactful edition yet.
What trends and themes are you expecting from exhibitors this year?
Expect to see a strong focus on modularity, comfort-first design, natural materials, and bold accent pieces. Many exhibitors are aligning with consumer interest in flexible living, sustainability, and personality-driven interiors. From statement soft furnishings to clever storage and ethically made ranges, MFS is where upcoming trends take physical shape — often before they hit the mainstream.
