Michael Prime, Head of Marketing & PR at Birlea, shares an insight into how the business is leading the way with trend-driven innovation.

“At Birlea, we believe that staying ahead of the curve is essential,” Michael says. “That’s why product development is at the heart of everything we do – enabling us to consistently bring our customers the very best in on-trend, design-led furniture.”

In 2025 alone, Birlea has launched over 130 new products, with many more still to come, ensuring its customers have constant access to fresh, commercial ranges that capture the latest interior styles.

One of its most exciting recent additions is the Hatti bed, as Michael reveals: “This is a bold, fashion-forward statement piece that blends soft curves, vertical fluting, and plush fabric finishes for a luxurious look that’s bang on trend. The Hatti bed is designed for modern living – stylish enough to be the centrepiece of any bedroom, but practical and easy to integrate into a variety of home aesthetics.”

The Hatti is a perfect reflection of Birlea’s design philosophy: contemporary, accessible, and made with the modern consumer in mind. “Whether it’s the sculptural form, tactile materials, or carefully curated colour options, everything about this bed speaks to current market demand – particularly from younger, style-conscious shoppers,” Michael adds.

But the Hatti bed is just one example of how Birlea is pushing the boundaries of trend-led furniture design. “Across beds, bedroom furniture, living, dining and more, our product development team works year-round to ensure that retailers always have something new and exciting to offer,” Michael continues. “From contemporary silhouettes and luxurious fabrics to clever space-saving solutions, our ranges are created to align with evolving customer preferences and supported by fast stock availability and responsive service.”

See more at www.birlea.furniturebrochure.com