US bed and wellness brand PureLay captures the attention during INDX Beds.
Fresh from its introduction at the January Furniture Show earlier this year, the PureLay brand has been busy raising awareness and gaining traction ahead of its new UK mattress programme.
Following in the footsteps of its American Purecare sister brand, PureLay recently exhibited for the second time in the UK during the INDX Beds show in April. It’s fair to say, PureLay has been just as popular as its relative.
“We had a fantastic response during INDX Beds,” says Paul Lake, Purecare & PureLay UK and Europe. “The show was ideal platform to reintroduce the brand following a successful January show at the beginning of the year.
“PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response at the show was brilliant – retailers are excited about the wellness-driven approach we’re bringing to the market.”
As Paul says, PureLay has been designed to address one of the biggest sleep disturbances, heat buildup. The new Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperature-regulating sleep experience.
“PureLay’s new range is engineered for those who prioritise back care and firm support without compromising on comfort,” added Paul. “As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system—ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
“Designed specifically for those who prefer a firmer sleep surface, this collection is the ultimate back-care solution for wellness-conscious sleepers. The blend of natural materials and advanced support technologies positions PureLay as an exciting new option in the mattress market.”
In addition, PureLay also displayed a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“PureLay’s core philosophy is simple: better sleep leads to better well-being,” Paul continued. “With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning.
“Additionally, with fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times.
“With the initial launch a success, and now another great trade event under the brand, we’re set to grow the PureLay name during the year, bringing cooling, orthopaedic support, and natural luxury to a market that increasingly values sleep wellness.
“As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay is positioning offering a mattress collection that not only ensures comfort but actively promotes long-term sleep health.”
To find out more, contact sales@purelay.co.uk.
