As the countdown begins to the National Bed Federation (NBF) Show this September, GNG Group is thrilled to reveal a preview of what promises to be one of their most exciting showcases yet.
From fresh product launches to a renewed focus on sustainability, GNG Group is ready to make a bold impression. Richard Gretton, Commercial Director, discusses how the business continues to tackle current market demands along with their ongoing commitment to sustainability and innovation.
How are the new ranges adapting to the current market demand?
GNG Group is proud to reveal three new and exciting Komfi collections that reflect the evolving needs of today’s consumers. Komfi’s Vitality range combines a visually appealing design with superior functionality, including our in demand Ultra Firm and Hybrid mattresses as well as the Vitality Max, powered by cutting-edge Next Gen 4G foam for enhanced comfort and support.
We are also bringing back a fan favourite, SleepShaper, now reimagined with eight distinctive models designed to cater to a variety of sleep styles and preferences. SleepShaper also features the benefit of being rolled, folded, and boxed for the convenience of both retailers and customers.
For consumers increasingly prioritising health and well-being, our new FlexiWell range delivers advanced adjustable comfort with a clear focus on sleep wellness. Engineered to support spinal alignment, pressure relief, and improved circulation, FlexiWell promotes restorative sleep that contributes to both physical recovery and overall well-being. The range is particularly well-suited for those with evolving comfort needs, offering customisable support that adapts to individual sleep profiles and a strong value proposition for retailers targeting wellness-conscious buyers.
How does GNG Group continue to have a positive impact on the environment?
Beyond product innovation, our commitment to sustainability remains at the heart of everything we do. We continue to integrate ecofoam into many of our products, helping reduce waste without compromising on comfort. We’re also on track to achieve ISO 14001 certification, a globally recognised standard for environmental management. This milestone underlines our dedication to responsible manufacturing and a greener future for our industry.
What investment has Komfi made to develop customer relations?
Komfi now has an exciting new website for viewing. Our new website is now live, offering a sleek, user-friendly platform where customers can browse our full product range, read expert blogs, stay up to date with the latest from our team, or contact us with any queries. It’s designed to inspire and inform, making it easier than ever to discover what sets our collections apart.
Join us at our Komfi stand at the NBF Show in September to experience all this and more. From exciting and innovative new collections to sustainability in action, we can’t wait to show you what’s next!
