Swedish furniture retailer IKEA has announced the opening of its new store in Norwich.

Situated in Hall Road Retail Park, Norwich, the new store officially opened on 28 August 2025 and was marked with a ribbon cutting ceremony, which was attended by the Lord Mayor of Norwich, Councillor Paul Kendrick, as well as 40 co-workers from the store.

The doors were then opened for the first customers to experience this brand-new format, with a compact layout that’s easy to navigate and designed for everyday convenience.

IKEA Norwich is the second of three new-format small stores to open this year, following the opening of IKEA Harlow in July, and with another small store planned to open in Chester in the coming months.

The new retail park locations are designed to offer a simpler, faster shopping experience for customers, where they can explore inspiring roomsets, shop second-hand finds, and take home a wide range of home furnishings and small furniture items the same day. Dedicated planning services for kitchens and bedrooms are also available.

Milosz Grobelny, Unit Manager for IKEA Norwich, said: “Our new small store allows customers to shop with IKEA quickly and conveniently – whether they’re seeking home furnishing inspiration, support with planning their dream kitchen, some of our signature food or just looking to browse.

“We are so excited about this new offering in Norwich, and I am so grateful to the community for giving us such a warm welcome today.”

Lord Mayor Councillor Paul Kendrick added: “IKEA’s arrival in Norwich marks a significant investment in our city’s future, creating new jobs and strengthening our reputation as a thriving retail and business destination. It’s a really positive step forward for our local economy and community.”   

The opening of IKEA Norwich forms part of a landmark year for IKEA’s UK expansion. IKEA is set to open a further two Plan and Order Points in Dundee and York and another small store in Chester in 2025.