Leeds-based digital agency Boutique has secured two furnishing partnerships with flooring business Ted Todd and furniture retailer Fabb Furniture.

For Ted Todd, Boutique will be managing PR, SEO, organic content, paid search and social, as well as implementing an integrated strategy to further boost the Ted Todd Group’s traditional and digital presence.

Made up of Woodworks, Ted Todd and most recently Karta, the group provides wood flooring solutions for a variety of markets. On working with Boutique, founder of Ted Todd, Robert Walsh said: “We’ve been looking for an agency with a marketing approach that covers all grounds. Boutique is well-equipped to push all areas of our future plans, and we’ve felt genuine excitement from the team from the get-go.”

Moving on to Fabb Furniture, Boutique has been tasked to make its website as complementary and effective as its physical store locations, which will see the firm manage its paid social and paid search strategies.

“Looking to launch paid social for the first time to boost their online presence and conversions, Fabb has appointed us to tailor paid strategies that will help position the brand as the market leaders in quality home furniture, providing an online retail consumer experience that matches the customer service and care of visiting a store,” Boutique said.

Kate Cadman, Digital Marketing Executive at Fabb Furniture, added: “Boutique’s expertise in growing online conversions, plus their data-driven strategy process was a huge factor in us teaming up with them. They have created a bespoke plan to improve our online performance and we’re excited to see where it takes us.”