Heritage British brand Peter Reed, renowned for its luxury bed linens and home textiles, has announced its official launch in Boundless Matro Boutique Village, one of China’s most prestigious luxury department stores.

The debut takes place within the British Pavilion, a curated showcase of premium British craftsmanship and design.

This milestone marks a significant step in Peter Reed’s international expansion, bringing the brand’s signature quality and British heritage to discerning Chinese consumers.

“We’re honoured to join the British Pavilion at Matro Group. This partnership reflects the growing market for British-made luxury and allows us to share our story with a new and vibrant audience,” said Sean Clayton, Managing Director, Peter Reed.

Established in 1861, Peter Reed continues to uphold its legacy of excellence with products crafted in the heart of Lancashire using the finest materials.