Frette, the Italian bedding and home textiles brand founded in 1860, has appointed PuRe as its first dedicated PR representative for the UK market.

Under CEO Filippo Arnaboldi’s leadership, the 164-year-old luxury linen manufacturer, continues to expand internationally while honouring its rich heritage of Italian textile craftsmanship.

“Frette was founded in 1860 by Edmond Frette, the son of a fabric merchant and a milliner from Grenoble,” the company said. “Together with partners Giuseppe Maggi and Carlo Antonietti, Frette was established in Concorezzo, Monza, where the company  began working with Italy’s most skilled artisans to manufacture luxury home textiles from the finest fibres that embody luxury, comfort and creativity.

“In 1878, Frette opened its first boutique at Via Manzoni 11 in Milan – an iconic address that remains home to the brand’s prestigious Milano Flagship Boutique today.”

Frette’s presence in the UK is anchored by its London Mayfair boutique at 43 South Audley Street, offering British customers access to the brand’s signature range of bedding and home accessories.

All of Frette’s products are still crafted in Italy today at its network of artisan workshops, where some of its creations can take up to 18 months to complete.

By 2026, Frette aims to double its revenue and continue the steady growth trajectory that saw the brand surpass €130 million in 2023, after exceeding €100 million for the first time in 2021.