Furniture and furnishings search and discovery platform, ufurnish.com, has been busy building its brand towards becoming the household name in the UK that owns the ‘furniture search’ space.
“Continued scale and innovation is the main focus for us,” says Ray Wright, Co-Founder and Chief Revenue Officer at ufurnish.com. Playing a key part in this strategy has been partnerships, with the brands the platform showcases as well as powerhouses like ITV.
It’s with the latter ufurnish.com has really accelerated of late – launching on TV screens across a number of ITV channels and programmes. “ufurnish.com commenced TV advertising in 2025 and will scale up across the year,” continues Ray. “We’re investing multiple millions of pounds over the next two years to drive our campaign.
“We’re on track to become a household name in the UK that owns furniture search. Similar to Rightmove for property search or Autotrader for car search, ufurnish.com has scaled up its advertising focus to reach consumers across the UK and bring them to our website. Our initial focus is growing in partnership with ITV where ufurnish.com’s TV ad has been played across ITV channels and programmes. We’re excited to develop this channel of growth.”
With more than 100 furniture retailers already utilising ufurnish.com’s powerful search platform, the brand has other areas of key focus too, with AI at the forefront. “We’ve invested heavily in AI powered image shopping technology which we have developed all the IP for in house,” reveals Deirdre McGettrick, Co-Founder and CEO.
“In 2024, we released image search capability for consumers on the ufurnish.com website and in 2025 this has been scaled to partnerships with mainstream UK publishers with home and garden content such as The Independent, Reach PLC and News UK. Publisher partnership will contextually place products from ufurnish.com retail partners in front of UK consumers across the internet driving millions of shopping journeys every month.”
This also allows for ufurnish.com to monitor changing behaviours in consumer shopping, proving insights on emerging trends, popular products in the moment and data to better serve its community. Exploring some of these insights, Ray explained: “Home furnishing as entertainment for UK consumers is the big trend.
“As more and more people embrace online, we’re seeing people trying to visualise what their home could look like and products they can place. Browse times on ufurnish.com are up by 300% over the past 18 months with many consumers spending time in the evening researching products, suppliers and consuming content that will inspire and inform them.
“The big trend is leaning into home styles that are flowing out from online content creators and then being embraced by consumers more broadly. Many of these styles can be seen through the ufurnish.com Home Awards that highlights and celebrates the best of the best in UK home content creation – https://homeawards.ufurnish.com/live/en/page/home.
“Moving from trends to challenges, the biggest one for us, and probably for most businesses, is gaining a clear understanding of the role that AI will play for businesses in the future. We’re embracing it, but proceeding with caution as we learn.”
ufurnish.com itself has been trending too. The brand has seen 200% growth in H1 2025 v H2 2024, with over 3.2million users on the platform already. The company is on track to hit 13million users by the end of 2025, driven by its advertising campaign that is set to supercharge its scale-up ambition.
“Continued scale and innovation is the main focus for us,” reminded Ray. “Our AI platform is a clear market leading proposition in creating online home furnishing experiences and we want to expand this capability. Expansion into international markets is on the horizon in the years to come to, so watch this space – and of course – our TV advert.”
