A natural evolution

Caroline Horgan, CEO and Founder of Scatter Box, talks about a new chapter in colour, craft and home interiors.

At Scatter Box, creativity has always been at the heart of what we do. As a second-generation, family-run, Irish business, our journey began with a deep love for colour, print, and textiles — a passion that has only grown over time. What began as a soft furnishings company, Scatter Box has evolved into a vibrant, design-led interiors brand that helps people turn their house into a home.

Part of Abbeylands Furniture — which has been serving customers since 1959 — Scatter Box carries a sense of trust and a legacy of quality. When I founded Scatter Box, my aim was to bring art and colour into everyday living spaces. I wanted to offer joy, character, and a tactile sense of design through thoughtfully made pieces.

This year marks an exciting new chapter for us. While some might call it a relaunch, we see it as a natural evolution. We’ve expanded beyond our current categories to include lighting, accessories, furniture, and curtains. These additions don’t change who we are — they build on our existing foundation and allow us to offer even more ways for people to express their personal style at home.

Our approach to design remains rooted in artistry. Every Scatter Box print begins as a hand-painted artwork, created with brush, canvas, and pigment. These original paintings are then digitised and transformed into textiles, resulting in truly unique interior statements. From bold abstracts to serene botanicals, each design tells its own unique story.

That blend of heritage and design is something I’m particularly proud of. We stay true to traditional craftsmanship while embracing modern design and technology. This balance allows us to cater to a wide variety of tastes — from timeless and elegant to expressive and eclectic.

This season, our vision was clear: to create a collection that offers both luxury and versatility, while appealing to a wide range of tastes and colour palettes. Each theme is designed to stand alone or be layered with others, offering flexibility and individuality. Every piece is thoughtfully crafted to combine texture, tone, and tactile detail in a way that elevates everyday interiors. This latest collection brings that vision to life through five distinct design stories, each with its own mood and character:

  • Tobacco Luxe brings warmth and richness with its earthy palette and boucle textures — ideal for grounded, contemporary interiors.
  • Hushed Haven is all about soft, soothing luxury, with plush velvets and calm neutral tones.
  • Decadence invites indulgence, featuring mulberry, antique gold, and abstract woven patterns.
  • Slate Noir introduces a modern edge, with monochrome contrasts and confident architectural designs.
  • Atelier Print celebrates colour and movement with expressive, hand-painted designs that make a joyful impact.

The feedback so far has been incredibly encouraging. Our long-standing retail partners have embraced the new direction with genuine enthusiasm. The launch at the Manchester Furniture Show was a huge success, providing a valuable opportunity to connect directly with both retail partners and hospitality and interior design customers. We’re especially excited to see how well the collection resonates in person during its official launch in the Irish market at the Irish Furniture & Homewares Show this August.

The response to our lighting and accessories ranges has been particularly strong. They bring a fresh dimension to our offering and complement our textile heritage beautifully. Likewise, reintroducing furniture and curtains has allowed us to present a more complete design story. These additions help customers create layered, harmonious spaces where every element feels thoughtfully considered.

At Scatter Box, we believe beautiful interiors should be created with responsibility in mind. Sustainability and longevity are central to our design process. We prioritise durable, timeless pieces and seek out eco-conscious materials wherever possible, partnering with suppliers who share our values.

Why now? Quite simply, the timing felt right. Our customers in both retail and trade were asking for more, and we were ready to deliver. This expansion isn’t just about product lines; it’s about purpose. We aim to provide cohesive, curated collections that bring joy, enhance interiors, and deliver lasting value.

Whether it’s a single cushion or an entire room, our mission is to inspire and uplift. Every product is designed to bring beauty into the everyday.

As we look ahead, I feel more excited than ever. Scatter Box continues to grow and evolve, staying true to its roots while embracing the future of modern interior design. We’re proud of the journey so far — and even more inspired by what lies ahead.

We invite you to explore this next chapter with us, and discover what happens when heritage meets heart, and every room becomes a canvas.

www.scatterbox.ie

Save this article for later

You can revisit this article if you save it as favourite news!

Leave a Comment

MORE ARTICLES

Rachel Cooper, Category Manager at AIS Ltd, talks about her role, a passion for interiors, most admired, current trends and what needs to change in...