Frank Smith, Director at Right Furnishings, talks about elevating British craftsmanship through white label soft furnishings.
Our white label service is designed for businesses seeking premium-quality soft furnishings manufactured exclusively in the UK. With over 30 years of experience in the furniture industry, we are committed to upholding the highest standards of British craftsmanship. Every item that leaves our workshop undergoes stringent quality checks and is backed by a one-year manufacturer’s warranty, ensuring complete peace of mind.
We understand the challenges faced by UK businesses competing against low-cost foreign imports, which are often mass-produced and plagued by quality issues. Our competitive pricing structure enables our clients to offer superior, UK-made furnishings without compromising on affordability or reliability.
Our collections are carefully curated to reflect current interior design trends, with an extensive selection of fabrics and finishes that add distinction in a market saturated with bland, mass-market options. All of our hardwood frames are sustainably sourced, and our fabrics comply with UK fire safety regulations, including optional Crib 5 treatments for commercial requirements.
Whether your clients favour modern or contemporary styles, we offer a versatile range of designs to suit varied tastes. We also provide nationwide delivery to ensure all products arrive promptly and in pristine condition. In addition, we offer an array of premium fabric choices and bespoke finishing touches, allowing your brand to stand out in today’s competitive marketplace.
At a time when the market is flooded with low-quality, unregulated imports, we believe there is a renewed importance in supporting local craftsmanship. As a small, independent business ourselves, we are passionate about helping other UK-based companies grow. Whether you require a single sofa or a large volume order, every client receives the same high level of service and respect, with our full support to help build your brand identity.
To assist your sales efforts, we supply virtual fabric swatches, tailored promotional materials, and comprehensive product information including specifications and dimensions. We also run regular monthly offers, ensuring our loyal trade partners benefit from ongoing value and incentives.
Unlike many wholesalers, we are committed to protecting our trade clients. We do not undercut our partners by selling directly to the public at reduced rates—a practice that has unfortunately become common in the industry. We too have experienced the frustration of seeing identical products offered to end-users at the same price we paid as trade customers. This is an issue that has been raised frequently in industry discussions and one we are determined to address with fairness and integrity.
We bring a personal, hands-on approach to the white label sector, distinguishing ourselves from large, impersonal corporations. Every business we work with—no matter its size—is treated as a valued partner. At the heart of what we do is a genuine commitment to quality, reliability, and fostering long-term relationships.
