A BIG congratulations to all of the Big Furniture Awards 2025 winners. In recognition of the awards, we spoke to some of the winners who shared their thoughts on being named the best of the best in the furnishings industry. A BIG thank you to everyone who voted, we were blown away by the response. Here are your 2025 Big Furniture Awards winners.
People
Best Agent/Rep in North West England – Sarah Summers
Best Agent/Rep in North East England – Adam Oldham
Best Agent/Rep in South West England – Paul Owen
Best Agent/Rep in South East England – Greg Noble
Best Agent/Rep in the Midlands – Debbie Jenkins
Best Agent/Rep in Wales – Paul Davis
Best Agent/Rep in Scotland – Robert Hunter
Best Agent/Rep in Northern Ireland – John Corr
Best Agent/Rep in Ireland – Phil Cotton
Big Personality – Adam Hankinson, Managing Director at Furniture Sales Solutions
Suppliers
Best UK Furniture Supplier – Gallery Direct
Runner up – Alstons
Best Overseas Furniture Supplier – Ekornes
Runner up – Himolla
Outstanding Supplier Product – Canterbury Recliner Chair – Celebrity
Runner up – Indus by Bentley Designs
Best Supplier for Customer Service – Sherborne Upholstery
Runner up – Gallery Direct
Best Supplier for Delivery Service – Highgrove Beds
Runner up – Sherborne Upholstery
Best Supplier for Retail Staff Training – Harrison Spinks
Runner up – Ekornes
Best Supplier for Machinery – VetiGraph
Runner up – JJ Smith
Best Supplier for Components – Spinks
Runner up – RJ Binnie
Best Supplier for Packaging Products (wrapping) – Woods Packaging
Runner up – Kite Packaging
Best Supplier for Sustainability Story (Green Credentials) – Harrison Spinks
Runner up – ercol
Best Supplier for Display Support (Point of Sale) – Sleepeezee
Runner up – Adjust-A-Bed
Best Bed Supplier (High Quality) – Harrison Spinks
Runner up – Hypnos
Best Bed Supplier (Mid Range) – Hypnos
Runner up – Highgrove Beds
Best Bed Supplier (Value Range) – Dura Beds
Runner up – Deep Sleep
Best Mattress Supplier – Harrison Spinks
Runner up – Relyon
Best Bedding Supplier – Purecare
Runner up – Floks
Best Bedroom Cabinet Supplier – Birlea
Runner up – One Call
Best Upholstery Supplier (Bespoke/High Quality) – David Gundry
Runner up – G Plan
Best Upholstery Supplier (Fabric) – Sofa Connections
Runner up – Alstons
Best Upholstery Supplier (Leather) – La-Z-Boy
Runner up – G Plan
Best Occasional Chair / Recliner Supplier – Celebrity Motion Furniture
Runner up – Ekornes
Best Living Room Cabinet Supplier – ercol
Runner up Bentley Designs
Best Dining Cabinet Supplier – Furniture Link
Runner up – ercol
Best Carpet Supplier – Ulster
Runner up – Cormar Carpets
Best Rug Supplier – Mastercraft Rugs
Runner up – Asiatic
Best Accessories Supplier (Lighting/Giftware/Pictures/Mirrors) – Gallery Direct
Runner up – Mindy Brownes
Best Flatpack Furniture Supplier – Rauch
Runner up – Wiemann
Best Home Office Furniture Supplier – GFW
Runner up – Kesterport
Best Garden/Outdoor Furniture Supplier – Pacific Lifestyle
Runner up – Gallery Direct
Trade Services
Best Staff Sales Training Company – Furniture Sales Solutions
Best Software Company – RetailSystem
Best Sales Promotion Company – Lyleoak
Best Buying Group – AIS
Best Trade Show – January Furniture Show
Best Finance Provider – Novuna
Best Furniture Care/Repair Company – Emmiera
Best Warranty/Product Protection Provider – Guardsman
What the winners said…
Phil Cotton – “I’m delighted and deeply honoured to win the Best Agent/Rep in Ireland award in the Big Furniture Awards. It’s great to be part of an industry that shapes how people live, work and connect in their spaces. As agents we are building trust, bridging design and creating long-lasting partnerships. A big thank you for all the incredible support goes to my customers, manufacturers, designers, logistics teams, colleagues and fellow agents. To my family and to my partner Sarah, thank you for your patience and strength behind the scenes.”
Debbie Jenkins – “It’s great to be recognised for doing a good job for my customers, and that’s my ultimate goal, but it’s so humbling to think that they would take the time to vote for me – I sincerely thank you all.”
Greg Noble – “Wow, thank you! I’m really honoured to be named best rep in the East of England for the 2nd year running. Thank you to everyone who voted for me and to everyone who has supported myself and the Celebrity Motion Furniture brand over the last 25 years.”
Paul Owen – “I am over the moon to receive this award especially that it was voted for by the retailers throughout my area. I have been an agent now for a considerable length of time and have built relationships over the years within the retail trade that I am very proud of and privileged to call most friends and some my very best friends. I have always worked on the premise that we are all in the trade fighting together and that I am an extension of them and they are an extension of me and that everything that we do together is for the mutual benefit of the business that we all create for one another.”
Adam Oldham – “I am incredibly grateful to have been selected for this award. While our industry continues to present its challenges, I’ve been fortunate to work alongside passionate suppliers and a dedicated network of retailers who strive to lead and evolve. Thank you to everyone who has supported and voted. I truly appreciate your trust and continued business. I’m genuinely humbled by this recognition.”
Sarah Summers – “I would just like to express my sincere thanks to everyone that took the time and voted for me. Working in this industry over many years has been extremely rewarding and enjoyable. I’ve made many wonderful friends and worked with some truly amazing people. Recognition with this award makes it all worth while and increases my passion and love for the role. Again, thank you so much.”
Robert Hunter – “A huge thank you to everyone who voted for me, and to win the award gives me a great feeling of appreciation, I take great pride in what I do and try to provide the very best for all my customers. I’d like to thank all my retail partners, Staingard and also Highgrove Beds, owners and staff for all their support.”
Birlea – We’re incredibly proud to have been named Best Bedroom Cabinet Supplier by Big Furniture Group — especially as this recognition comes from within the industry itself. It’s a real endorsement of the hard work and dedication our team puts in every day to deliver consistently high-quality, reliable, and stylish furniture solutions for our trade partners. As a trade-only supplier, we remain fully committed to supporting our customers with award-winning products, dependable service, and ongoing innovation. Thank you to everyone who voted for us — we’re honoured and excited to keep growing together.
David Gundry – We would like to thank the retailers that have voted for us. David Gundry is a family business and we have supplied furniture to the retail trade for 53 years, always with the emphasis of making high quality bespoke furniture, so we are very proud to receive this award.
Sofa Connections – We are absolutely over the moon that we have been voted for as Best Upholstery Supplier, it is a testament to our whole team for their hard work and efforts and of course the support of our lovely customers. Thank you to every one who voted, it truly does mean the world to us.
Ekornes – “Firstly a huge thanks to the readers for nominating us to win Best Overseas Furniture Supplier! There is plenty of competition within this category so we are delighted with the win. Ekornes has an excellent team here in the UK and of course in beautiful Norway where our principle factory is located. A big thanks to our retailers in the UK and Ireland who are as passionate about furniture as we are.”
ercol – “We’re delighted to have won the award for the Best Living Room Cabinet Supplier in the Big Furniture Awards. We are proud to have been recognised and voted for by the UK Furniture Industry who we work with on a daily basis and greatly respect. Thank you very much.”
Highgrove Beds – “We’re proud to be recognised as Best Supplier for Delivery Service in the 2025 Big Furniture Awards by Big Furniture Group! At Highgrove Beds, we believe great products are only part of the story – exceptional service is what truly sets us apart. That’s why our FASTERSLEEP® delivery service, run entirely in-house with our own fleet, is central to everything we do. A big thank you to our dedicated Transport Team and everyone who helps keep Highgrove moving – and to our customers for recognising the difference.”
Celebrity – “These accolades are a reflection of our unwavering commitment to quality, innovation, and customer satisfaction. At Celebrity, our mission is to enhance comfort and elevate lifestyles through expertly crafted recliner furniture. To have the Canterbury Recliner recognised as a standout product in today’s competitive market is a true honour. This achievement also celebrates the core values that drive our business—collaboration, integrity, and a deep appreciation for our dedicated employees, who are the heart of everything we do. We extend our sincere thanks to everyone who voted for us. Your continued support inspires us to raise the bar and deliver excellence at every step. As a trusted leader in recliner furniture, we remain focused on exceeding expectations and shaping the future of comfort.”
Furniture Sales Solutions – “We’re absolutely delighted to win Best Staff Sales Training Company 2025! To be known for building skills and confidence in sales teams that delivers real world added value to customers is everything we stand for. We’re super proud as a team-thank you. Big Personality – Adam added: “Enthusiasm and passion are the most important emotions in selling! I love helping businesses grow by inspiring better performance in their sales teams – I absolutely believe our training is the best in the business and customers tell us it is! To be recognised as a positive representation of everything we do is fantastic!”
Guardsman – “We’re so pleased to have won the Big Furniture Awards for Best Warranty/Product Protection Provider for the second year in a row! A huge thank you to everyone who voted for us, your loyalty and support means the world, and we’re so proud to keep delivering the service you can rely on.”
La-Z-Boy UK – “We’re incredibly honoured to have been named Best Upholstery Supplier (leather). This award is a testament to the hard work and dedication of our entire team, as well as our highest quality leather and exceptional service to our clients. Additionally, we’re really excited to have launched leather from our UK factory, giving customers the same high quality with shorter lead times. A huge thank you to everyone who supported and voted for us.”
Novuna – “This recognition highlights the value our point-of-sale finance solutions bring to furniture retailers—especially our unique tailoring features which help drive sales and increase average order values. We’re proud to be at the forefront of furniture retailing, supporting some of the high street’s biggest brand names, through to niche online ecommerce retailers, helping them stay ahead of the competition and reach more customers.”
Harrison Spinks – “We’re incredibly proud to have been recognised by the industry in this year’s Big Furniture Awards. To be singled out in four categories, for our green credentials, high-quality bed and mattress supply, and retail staff training is a real honour, and a testament to the dedication, expertise and passion of the entire team. Each reflects a different part of what we stand for – from investing in our retail partners and leading the way in responsible manufacturing, to delivering exceptional quality and comfort in every bed and mattress we handcraft. As a fifth-generation British bedmaker, it means a great deal to see our values and hard work reflected in this way. Thank you to everyone who voted for us.”
Spinks – “To be voted Best Supplier for Components by our peers in the industry is a fantastic recognition of the hard work and dedication to innovation that goes into every spring system we design and manufacture. At Spinks, we’re committed to pushing boundaries in comfort technology and supplying the highest-quality components for bedding and furniture products – all proudly made here in Britain. This award comes at an exciting time for us, following the recent launch of four new award-winning innovations which will help our customers in the furniture industry enhance the performance of their products. A huge thank you to everyone who voted and to the team for making this possible.”
RetailSystem – “We are deeply grateful to our valued clients in the furniture and bed industry for voting us the number one software provider for the 17th consecutive year — we don’t take this honour for granted and see it as a powerful reminder to keep raising the bar in everything we do.”
Wood’s Packaging – “This win marks a third consecutive year of Wood’s Packaging being named as Best Supplier for Packaging Products and it reflects how we continue to work closely with our customers to ensure the packaging we supply is fit for purpose, ethically sourced and kind to the environment. We wish to extend our Congratulations to all the winners. Everyone at Wood’s Packaging is very proud of our award and thank everyone that voted for us.”
VetiGraph – “The team at VetiGraph is absolutely thrilled and deeply honoured to have been voted Best Supplier for Machinery by the Big Furniture Group magazine! Winning an award decided by an industry in which we are so deeply involved is a true testament to our dedication to providing top-quality CNC Cutting Machines and related CAD software. VetiGraph is here to empower the UK upholstery businesses to thrive and we are incredibly grateful for the trust and support shown by our customers and the entire furniture community. 2025 also marks VetiGraph UK’s 20th anniversary and so this award inspires us even more to continue innovating and delivering the best possible solutions and services. Thank you, Big Furniture Group, and most importantly, thank you to all the industry professionals who voted for us! We look forward to many more years of supporting your success.”
Gallery Direct – “We’re incredibly proud to have been voted Best UK Furniture Supplier and Best Accessories Supplier – a fantastic achievement made even more meaningful by the fact that it’s voted for by the industry. These awards are a true reflection of the dedication and hard work of our entire team – from Product Design and Development to our creative Studio, UK and Overseas QC teams, Supply Chain, Operations, Delivery, Customer Care, and Sales. Every part of the business plays a crucial role in delivering the quality and service our customers expect, and the entire Gallery team is thrilled to receive this recognition. We continue to invest heavily in our people, products, and infrastructure – and it’s fantastic to see that this commitment is recognised by the industry. We’re so grateful for the support and excited to keep building on this momentum.”
Pacific Lifestyle – “We are thrilled to have been awarded Best Outdoor Furniture and Garden Supplier in the Big Furniture Awards 2025. It’s an honour that reflects our passion for beautifully designed, thoughtfully cohesive, Outdoor Living Collections.”
Purecare – “We are deeply honoured to have been named Best Bedding Supplier 2025, and we extend our heartfelt thanks to our incredible retail partners for this recognition. At Purecare, our mission is rooted in sleep wellness, and it’s a privilege to work alongside such dedicated and forward-thinking retailers who share our commitment to helping people sleep better and live well. This award is especially meaningful because it reflects trust in our partnerships, something we never take for granted. Thank you for believing in Purecare and for continuing to champion the products we create with care, purpose, and passion.”
Dura Beds – “We’re absolutely thrilled by this win—it’s a testament to the hard work, creativity, and commitment of the entire team. Achievements like this don’t happen overnight, and we’re incredibly proud to see our efforts recognized. Thank you to everyone who contributed to this success. We look forward to sharing more exciting milestones in the future!”
AIS – “AIS is delighted to receive the award again. As the UK and Ireland’s leading buying group for Home, Fashion and Leisure we are proud to be acknowledged by the furniture industry for the work we undertake in support of our members and independent retail.”
Furniture Link – “Everyone here at Furniture Link is thrilled to have won the award for Dining Cabinet, especially as it was voted for by our peers in the furniture industry. We continue to strive to provide the most innovative, quality products for our customers and we are extremely proud of the extensive range of dining cabinet furniture that we supply. Thank you to our wonderful colleagues throughout the business who continue to provide first class service to our customers and to those who voted for us, it means a great deal.”
Rauch – “We are beyond thrilled to win this award for a second time running. It reflects the hard work of both dedicated teams in the UK and in our Head office Freudenberg. This is also a great opportunity to thank our customers for your support and trust in our product and service. We endure to work hard to remain at this level of standard and will strive for the ‘Hat-trick’ again in 2026.”
