National upholstered furniture retailer DFS has been ranked as the top sofa retailer for online visibility and reviews, says new research.
Salience Search Marketing’s annual online UK sofa retailer sector report uncovers the industry’s leaders based on their online prominence visibility and highlights industry trends.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, Trust Pilot reviews and brand awareness, for online sofa retailers to reveal the industry’s most successful names. The full report is available to view here.
The UK’s Best-Rated Online UK Sofa Retailers
A’ score’ was calculated to determine each brand’s ranking by analysing its Trustpilot average star rating and the total number of reviews.
| Rank | Online UK Sofa Retailers | Review score | Number of reviews |
| 1 | DFS | 4.8 | 525,538 |
| 2 | ScS | 4.6 | 511,714 |
| 3 | Sofology | 4.8 | 260,931 |
| 4 | Oak Furnitureland | 4.7 | 191,848 |
| 5 | Furniture Village | 4.8 | 140,848 |
| 6 | Barker and Stonehouse | 4.9 | 55,245 |
| 7 | HSL Chairs | 4.9 | 24,455 |
| 8 | Furniture And Choice | 4.7 | 28,627 |
| 9 | Roseland Furniture | 4.6 | 29,257 |
| 10 | Sofa Club | 4.8 | 13,887 |
Ranking as the top-rated online sofa retailer in the UK, DFS leads with an impressive 4.8 review score from over 525,000 reviews. The brand is widely recognised for its extensive range of stylish sofas and strong customer satisfaction.
With a 4.6 review score from more than 511,000 reviews, ScS secures the second spot, known for its affordable, family-friendly sofas and reliable delivery service.
Sofology follows closely in third, also scoring 4.8 from over 260,000 reviews, praised for its personalised shopping experience and wide selection of contemporary designs.
Oak Furnitureland lands fourth with a 4.7 score from nearly 192,000 reviews, valued for its durable, solid wood sofa options and traditional craftsmanship.
Furniture Village shares the same 4.8 score from 140,848 reviews, placing fifth, and is favoured for its premium-quality sofas and customer support.
Barker and Stonehouse achieves a strong 4.9 review score from 55,245 reviews, earning sixth place thanks to its upscale aesthetic and eco-conscious approach.
Also scoring 4.9, HSL Chairs ranks seventh with 24,455 reviews, specialising in comfort-focused seating designed for ergonomic support and mature audiences.
Furniture And Choice takes the eighth spot with a 4.7 rating from 28,627 reviews, popular for its simple, modern styles and accessible pricing.
Ninth is Roseland Furniture, earning a 4.6 score from 29,257 reviews, with customers praising its rustic charm and affordable range.
Rounding out the top ten, Sofa Club scores 4.8 from 13,887 reviews, standing out for its trendy designs targeted at a younger market.
Brett Janes, managing director at Salience Search Marketing, said: “These brands have excelled in delivering an outstanding online shopping experience. DFS leads the top-rated brands, with ScS, Sofology, and Oak Furnitureland following closely behind, each meeting unique customer needs with comfort and style.
“Their commitment to meeting consumer expectations and adapting to evolving demands has earned them top industry ratings. Brands that align with consumer preferences and deliver consistently strong service are securing top spots in the sofa industry.”
