Whitemeadow & The Branded Furniture Co to host open-house event

Furniture manufacturer Whitemeadow and their sister company, The Branded Furniture Company, have announced the opening of its showroom this spring in a four-day open-house event.

From 9 – 12 May, Whitemeadow will be showcasing both new and existing ranges, displayed in an array of new looks with current trends very much in mind. This event comes off the back of what proved to be a very busy show for Whitemeadow at this year’s January Furniture Show.

Dan Oscroft, Sales Director of Whitemeadow added “In a year which many have forecasted to be tough from a sales perspective, we know how important it is for our retailers to have a strong shopfloor line-up of trend-driven, commercial upholstery.

“So, off the back of our success in January, we’ve again moved quickly to develop some exciting new looks that tap into the latest trends in home interiors.”

The Branded Furniture Company are then unveiling their latest additions to their exclusive Orla Kiely collection, in a freshly renovated studio to inspire retailer shopfloors.

Jamie Bourn, Head of Brands at The Branded Furniture Company, added: “The Orla Kiely range has been incredibly successful since its launch in 2019. Now heading into its 5th year, and with the brand themselves as strong as ever, we felt it was the perfect moment to inject a host of newness into the collection.

“This launch really provides a huge lift to the range, with some fantastic new pattern developments, authentic pops of Orla Kiely colour and mid-century modern shapes that we’ve no doubt will excite consumers and retailers alike.”  

The event is open only for current retail partners and will take place during May, coinciding with the Longpoint show held nearby.

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