Rent a trailer technology company, Freetrailer, has significantly increased its presence in Germany through an agreement with Danish furniture retailer JYSK.

After five years in the German market, Freetrailer is now gearing up further. With the first 30 locations in cooperation with JYSK SE, Freetrailer increases the number of locations in Germany by more than 60%.

The multi-year agreement with JYSK SE is a culmination of the new strategic direction of Freetrailer in the German market, which was launched in November 2023.

Today, Freetrailer has a successful co-operation with two of Lars Larsen Group’s brands. ILVA in Denmark and Sweden at 24 locations, while SENG in Sweden utilises Freetrailer’s service at 15 locations.

Nicolai Frisch, CEO at Freetrailer Group A/S, says: “I am excited that JYSK is now establishing a partnership with Freetrailer in Germany, and I see great future potential with JYSK. Freetrailer has a strong concept where we, with our trailers, deliver visibility to JYSK and attract customers to their stores.

“JYSK and Freetrailer share the same values, and with Freetrailer’s concept, JYSK’s customers now have an easy and sustainable transport solution. With more than 900 home improvement stores in Germany, JYSK is an important strategic partner for Freetrailer in the German market.”

Freetrailer offers partners and customers a user-friendly digital platform and with the JYSK partnership, Freetrailer will become the leading digital sharing economy platform in the German market for trailer rental solutions. Overall, through its partners in Germany, Freetrailer expects to have more than 100 locations in Germany by the end of 2024.