Through its Legacy Origins Collection, British bedmaker Hypnos is partnering with children’s charity Barnardo’s to combat sleep poverty for children.
With more than one in four children living in poverty, the UK is experiencing a crisis in child welfare. According to research, over 1 million families have parents give up their own bed so their children had somewhere to sleep, and more than 680,000 families have children that have to share a bed. It’s a situation that British bedmaker, Hypnos wants to help change and why it has partnered with children’s charity Barnardo’s.
Hypnos will make a donation from the wholesale proceeds of every mattress from the Legacy Origin Collection to help fight bed poverty for UK families, and build a lasting legacy of improved sleep for the country’s poorest children.
The Legacy Origins Collection pays tribute to Hypnos’ 120-years of British bedmaking, blending traditional craftmanship and ethical materials with contemporary comfort and style. Composed of six handcrafted mattresses, it uses ethically and responsibly sourced materials, including traceable fibres such as RWS (Responsible Wool Standard) certified British wool, natural Talalay latex, Himalayan allo, kapok and cotton and AdaptivTM comfort springs. The ReActiveProTM pocket-spring mattresses all feature a chemical free signature Belgian damask, Triple Edge ProtectionTM and three rows of genuine hand side-stitching.
The Legacy Origins III, one of the company’s best-selling mattresses, is approved by the Good Housekeeping Institute and represents a highly marketable proposition for Hypnos retailers that can only be strengthened by the partnership with Barnardo’s. Retailers will also be able to play an active role and promote the campaign in-store with a range of POS and marketing materials that highlight the need to solve this crisis in sleep poverty.
The effects of bed poverty on our young people are profound with 20% of children feeling tired during school and 10% embarrassed by their sleeping arrangements. Others reported feeling unhappy, moody and anxious, in short, inadequate sleeping arrangements impact health and well-being. Currently, over 600,000 children do not have a bed of their own.
The Barnardos partnership, announced at the Bed Show, is thanks to Hypnos’ Project Zero initiative, which looks into ways for Hypnos to create lasting, positive change for the planet and its people.
David Baldry, managing director, Hypnos, says: “This year’s Project Zero highlighted a crisis which has an extraordinarily damaging effect on families, affecting the physical and mental health of our young people. That’s why we are keen to partner Barnardo’s, it’s a cause that really resonated as ensuring a good night’s sleep for everyone is at the heart of Hypnos.
“Combating sleep poverty is something that we can all really get behind as an industry. That’s why we’ve decided to expand our zero sleep hours lost mission with Barnardo’s to every mattress in our Legacy Origins Collection. With the strong sales that the collection enjoys, we believe this is the best way we can make a considerable difference and leave a lasting legacy for the UK’s children.”
To kick off its partnership with Barnardo’s, Hypnos is initially donating 200 beds to the charity across the UK over the course of 2025, which its estimated will save the charity approximately £200,000. ‘Hypnos is very proud to partner Barnardo’s and young people to give them the best possible start to a positive future,’ concludes David Baldry.
