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Frasers Group acquires online homeware brand Amara

Retail group Frasers Group has acquired online homeware retailer Amara.com.

In a social media post, Michael Murray, CEO of Frasers Group, which also owns Sofa.com, said: “This acquisition will build on our ambitions to create a credible homeware destination for Flannels.”

Amara.com was established in 2005 by Sam and Andrew Hood. In 2008 the pair chose to focus on growing Amara’s online operation and have since transformed the business globally which now operates in over 100 countries.

Amara provides a platform for over 300 luxury brands including Tom Dixon, Versace Home and Roberto Cavalli.

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