Mattress and bedding manufacturer Duvalay has purchased cot mattress business Nursery Connections in a pre-pack administration deal.

The deal includes Duvalay securing the brand rights and physical assets such as machinery and stock, as well as securing the jobs of thecurrent 35 employees. 

Nursery Connections supplies major retailers with a broad product offering of cot mattresses and changing mats. Having traded for over 20 years, the company has a reputation of delivering on quality and safety, which is so important within the baby market.

Duvalay plans to keep Nursery Connections brand and name, while adding further expertise and innovation to its product portfolio. After adding Nursery Connections to its portfolio, Duvalay will employ over 120 people and become one the largest manufacturers in the sector.

Alan Colleran, Managing Director at Duvalay, said: “Duvalay has a reputation of being a disruptor in the sleep market and acquiring Nursery Connections allows us to widen our remit into the baby sector but with the added benefit of a company that is well established within the industry already.

“As a company in a strong financial position, we’re able to support Nursery Connections in its turnaround period, as well bringing in individuals experienced in several business disciplines to help with the restructure. 

“It was also important to us that we didn’t just purchase the trading name and IPs, but also secured the jobs of 35 individuals at a time of a cost-of-living crisis. In order to do this, we will be keeping on the site in Northampton which is all set up and can keep trading as it currently stands.”

Duvalay previously appeared on Dragons’ Den, securing investment from Hilary Devey.