Bedding business launches first round of investment

Bedding business Ava Innes has announced it is looking to raise around £150,000 of investment to support future growth.

The first round of investment will go towards expanding across the UK and into the US market.

Ava Innes, which is currently based in Elgin, said that the funds will boost production and sales for its wool duvets and Scottish wool pillows.

The business was founded by Joan Johnston just before the Covid-19 pandemic and has grown significantly with demand consistently increasing.

Commenting on the fundraiser, Joan said that investors have a ‘great opportunity’ to demonstrate their “own eco-credentials by supporting a business that places sustainability at the heart of everything we do, from core bedding products to packaging and commitment to exploring further sustainable best practices for our business”.

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